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Inklings Bookshop, Yakima WA |
As noted in far too many media
channels, a certain monolithic online retailer recently announced its long-term
"plans" for same-day delivery by drone.
(For a consideration of why this prospect
— and all the attention paid to it — is downright silly, see Kate Messner on the failure of journalism. Moreover, may we
all appreciate the aliterate irony operating at Amazon HQ by recalling
the role of drones in Ray Bradbury's Fahrenheit
451.)
Shelf Awareness recently shared the above snapshot from Yakima Washington's
Inkling's Bookshop.
It's a real drone, and it now hangs above the store's front registers.
Inkling's owner Susan Richmond told Shelf Awareness that the sinister machine serves
"as a conversation
starter for our smart, independent employees who are far from drones. We have
12 employees on our payroll who live in the community, support the economy and
pay taxes and are excellent at helping customers face to face."
She added that the
store is also using the drone "to highlight the fact that 95% of the books
we order every day are in the store the next day around noon and the whole
experience for our customer is bracketed by delightful exchanges with real
human beings every step of the way."
As for Amazon, by now we know that its
propounded fealty to "The Customer" is its justification for every inhumane, thuggish, monopolistic, and openly creepy move it makes (e.g. the drone thing).
Well, an all-consuming loyalty to The Customer may
sound fine in itself, but in this case, if inhumanity, thuggishness,
monopolistic actions, and creepiness do not make us think better, let us bear
in mind that
1) we are bound to live
more and more by the rules of whomever we enrich,
and
Amazon may boast that its prospective
use of drones is simply a further expression of its benevolent regard for The
Customer, but for people everywhere a claim so outrageous ought to prompt some
essential questions. For instance:
Do
I see myself as first and foremost a customer?
Or as nothing else?
How many people would see themselves this way?
Do I see
my neighbors this way?
We are all much more than customers. We are citizens,
artists, community members, mothers and fathers, teachers, tax-payers,
Christians, Muslims, Buddhists, Jews, and Hindus, and as such we can recognize
that there are greater, more enduring values than rock-bottom pricing, short-term
“customer satisfaction,” and, well, the blithe acceptance, in service to these
things, of the invasion of drones into our neighborhoods.
(Deep breath!)
Anything that impinges upon the richness of our
shared experience as a citizenry, as artists, as neighbors in a community
inside local, regional, and national cultures — anything that serves to deplete
these meaningful identities and dilute or pollute our common experience in
order to render us mere “customers,” is a form of cultural and economic tyranny,
and calls for resistance at once personal, mindful, and civic.
In this case, what better form of resistance than
to visit your local indie, where you’ll find your fellow community members at
work talking with readers face-to-face, placing real physical books into real
readerly hands, and contributing to the quality and vibrancy of a real (drone-free!)
neighborhood.
As Roxanne Coady, owner of RJ Julia Booksellers put
it in a holiday letter to readers:
“You don't need a pie-in-the-sky
technological Drone (perfect for indie skeet-shooting!) to help you with your
last-minute holiday shopping this year. We — real human beings who have loved
and sold books to you for nearly 25 years — are here to help you. Let us.”
All our finest indie booksellers around the country are
echoing those sentiments. This holiday season, why not show them what kind of
world you want to live in?
Warmest holiday wishes,
—M. Allen Cunningham